True to the claim “celebrate the art hidden in your neighbourhood” Absolut Vodka throwed a party at a secret location near Munich last weekend. For #AbsolutMunich the well-known brand asked seven Munich based artists to beautify an abandoned mansion while the crowd has been asked to name typical Munich ingredients which had inter alia been used by Axel Klubescheidt for “the Taste of Munich” drinks.
As the audience already had been able to track the mansion’s transformation via facebook and instagram the event itself started on saturday afternoon. By chance you had to receive a guestlist spot and a seat in one of the shuttle coaches to get to the secret location near Munich and therefore attend the party.
Accompanied by the sound of Kill the Tills, Mike Skinner (Special DJ-Set) and Julietta the crowd was well received by the art of Ewald Wildtraut, Sebastian Wandl and Matthias Mross from the artist collective Haus75, Betty Mü, Jessica Kallage Götze, Philipp Frank, Patrick Hartl and last but not least the Munich based tattoo studio Farbenpracht.
Within the two-floors huge mansion and a giant garden the audience had been able to enjoy tasty drinks like the Swedish Mule, eat delicious pretzel burgers or just have a chat with the artists and bartenders. To cut a long story short it’s been a wonderful and well-organised party and I’m already looking forward to the next episode. Kind regards hereby to my chummy artists and Kudos to Munich based agency laut von leise for the excelent execution!